Privacy Policy

Last updated: June 2026

Introduction

Richards Rooter & Plumbing (“we,” “us,” or “our”) operates this website. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or contact us for plumbing services.

Information We Collect

We collect the following types of information:

• Contact information you provide: name, phone number, email address, and service request details when you submit a form.
• Call tracking data: phone numbers and call duration when you call our tracked phone numbers.
• Analytics data: pages visited, time on site, and general location (city/region) via Google Analytics 4.
• Cookie data: session identifiers and preferences stored in browser cookies.

How We Use Your Information

• To respond to your plumbing service requests
• To schedule appointments and follow up on inquiries
• To improve our website and services through analytics
• To measure the effectiveness of our advertising

Google Analytics and Google Tag Manager

We use Google Tag Manager (GTM) to manage tracking scripts on this website, including Google Analytics 4 (GA4) and Google Ads conversion tracking. These tools use cookies to collect anonymous usage data. We do not enable these tracking cookies until you accept cookies via our cookie consent banner.

Call Tracking

We may use call tracking technology that assigns a unique phone number to this website to measure which marketing channels drive calls. Call tracking data is used solely for marketing attribution and service improvement.

Cookies

We use essential cookies necessary for the website to function (no consent required) and optional analytics and advertising cookies that require your consent. You can accept or decline non-essential cookies via our cookie banner. You can also clear cookies at any time through your browser settings.

California Privacy Rights (CCPA)

As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: We do not sell your personal information to third parties.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, contact us at:

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. Contact form submissions use encrypted HTTPS connections.

Contact Us

If you have questions about this Privacy Policy, please contact us at info@plumbingemergencylosangeles.com or call (310) 853-5200.